Jean Olivieri
Marketing
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About Jean Olivieri

I am an experienced expert in all marketing disciplines, focusing on strategic planning. I aim to help align all marketing efforts towards specific goals and metrics, making marketing more measurable, consistent, and predictable. To achieve this, I create an end-to-end marketing engine explicitly tailored for growth.


I work with companies to:


Develop Marketing Strategy:

Align all marketing efforts to your strategy and OKRs to eliminate "random acts of marketing."

Create a Demand Generation System to Increase the Pipeline

"Accelerate revenue growth by expanding the pipeline for high-growth and early-stage companies."

Create Compelling Storytelling that Engages Customers

Create customer-centric messaging and content that drives customer outcomes. Develop a content strategy to engage customers throughout the buying journey.

Create a Modern Tech Stach & Measurement System

Measure marketing efforts with data, leveraging technology to modernize marketing tech stacks. 

Transform Marketing Resources to Identify Opportunities to Increase ROI.

Increase marketing efficiency through organizational transformation to build scale.

Develop an Optimal Organization Structure to Maximize Spend and Expand Capabilities

Create Sales and Marketing Synergies

Increase pipeline and revenue acceleration through marketing & sales alignment.

Align marketing and sales to ensure pipeline effectiveness.

Developing Go-to-market Strategies to increase revenue by aligning product, sales, and marketing 

Create New Revenue Streams

Develop Cross-sell and Upsell Opportunities to Drive Pipeline



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How to Work With Me

Fractional CMO

Marketing Consultancy

Advisory Services

Full-Service End-End Marketing from Strategy to Execution @ an Hourly Rate

Advisory Services

Marketing Consultancy

Advisory Services

Provide Input on Any Marketing Strategies or Executions @ an Hourly Rate

Marketing Consultancy

Marketing Consultancy

Marketing Consultancy

Work on a Project x Project Basis @ a Fixed Project Rate

Jean Olivieri Skills & Experience

Experience

Over 30 years of experience in Sales and Marketing, 


Worked with large enterprise organizations to transform and scale existing marketing and operations functions 


Worked with early-stage SaaS start-ups to establish marketing functions from the ground up.


Grew pipeline at high-growth companies by 120%


Grew revenue an incremental $54M while reducing expenses by $45M 


Reduced marketing expenses by 30% by transforming the GTM approach



Skills

Marketing Strategy & Execution 


Compelling Storytelling & Content Strategy


Demand Generation & Pipeline Acceleration


GTM Strategy


Operational Excellence


Marketing Analytics & Measurement


AI/Technology Expertise

Education

NYU Stern School of Business 

Master of Business Administration (MBA), Marketing/Organizational Behavior 


Rutgers University - Newark 

Bachelor of Science (BS), Business/Commerce


Activities and societies: Beta Gamma Sigma, Alpha Mu Alpha


My Results & Outcomes

Transformation

Marketing Alignment

Transformation

 Increased revenue by $54M while decreasing expenses by $45M


Improved Productivity by 9% while reducing costs by 6%


Globalized the marketing function to centralize planning, budgeting, and execution.


Created and executed a marketing strategy for small business group, attaining 5:1 ROI

.

Pipeline

Marketing Alignment

Transformation

Exceeded pipeline targets by 120%


Created a measurement system to streamline & reduce market

expenses by 30%


Installed pre-sales motion to increase lead effectiveness by 25% 


Drove 6500 leads with a 3.2% conversion leverage AI & predictive modeling 


Contact Us

Marketing Alignment

Marketing Alignment

Marketing Alignment

Increased sales incrementally by $10M by connecting marketing and sales efforts


Produced 30% net new product growth by interlocking sales & product with a marketing strategy to align with overall growth targets






Recommendations & Testimonials

Trevor A. Rodrigues- Chief Executive Officer & President, Aviso AI

Trevor A. Rodrigues- Chief Executive Officer & President, Aviso AI

Trevor A. Rodrigues- Chief Executive Officer & President, Aviso AI

"Jean is an incredible leader and revenue executive. She brings a unique mix of sales, operational, and digital skills, as well as a rare mix of EQ and IQ, which helps her generate exciting revenue results and support large teams at scale. Her understanding of what is needed to support a Fortune 100 sales organization and enable it to succeed in the new paradigm we find ourselves in is unparalleled. She has tremendous partnering skills and is someone I am proud to call my friend."

SVP of Sales, Procore Technologies

Trevor A. Rodrigues- Chief Executive Officer & President, Aviso AI

Trevor A. Rodrigues- Chief Executive Officer & President, Aviso AI

"Jean led the Sales Enablement organization for me for ADP's global distribution. At the time we were centralizing a siloed go-to-market and infusing best practices that can only come on the other side of standardization and scale. Jean's creativity, thought leadership, and process-oriented nature made a difficult transformation possible. Also, thanks to her ability to partner, the change had an immediate impact on productivity."

Joseph DeSilva Jr. President, Global Sales & Marketing, ADP

Trevor A. Rodrigues- Chief Executive Officer & President, Aviso AI

Joseph DeSilva Jr. President, Global Sales & Marketing, ADP

"I have had the pleasure of working with Jean for many years. Jean has a tireless work ethic coupled with unparalleled thought leadership. Jean has always impressed me with her ability to take complicated processes and simplify them in a way that yields short-term results and sets the company up for long-term success. I have always appreciated all Jean offers to an organization and would welcome working with her in any capacity. "

Contact Us

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jean@jeanolivierimarketing.com


Jean Olivieri Marketing

201.572.1191

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