I am an experienced expert in all marketing disciplines, focusing on strategic planning. I aim to help align all marketing efforts towards specific goals and metrics, making marketing more measurable, consistent, and predictable. To achieve this, I create an end-to-end marketing engine explicitly tailored for growth.
I work with companies to:
Develop Marketing Strategy:
Align all marketing efforts to your strategy and OKRs to eliminate "random acts of marketing."
Create a Demand Generation System to Increase the Pipeline
"Accelerate revenue growth by expanding the pipeline for high-growth and early-stage companies."
Create Compelling Storytelling that Engages Customers
Create customer-centric messaging and content that drives customer outcomes. Develop a content strategy to engage customers throughout the buying journey.
Create a Modern Tech Stach & Measurement System
Measure marketing efforts with data, leveraging technology to modernize marketing tech stacks.
Transform Marketing Resources to Identify Opportunities to Increase ROI.
Increase marketing efficiency through organizational transformation to build scale.
Develop an Optimal Organization Structure to Maximize Spend and Expand Capabilities
Create Sales and Marketing Synergies
Increase pipeline and revenue acceleration through marketing & sales alignment.
Align marketing and sales to ensure pipeline effectiveness.
Developing Go-to-market Strategies to increase revenue by aligning product, sales, and marketing
Create New Revenue Streams
Develop Cross-sell and Upsell Opportunities to Drive Pipeline
Full-Service End-End Marketing from Strategy to Execution @ an Hourly Rate
Provide Input on Any Marketing Strategies or Executions @ an Hourly Rate
Work on a Project x Project Basis @ a Fixed Project Rate
Over 30 years of experience in Sales and Marketing,
Worked with large enterprise organizations to transform and scale existing marketing and operations functions
Worked with early-stage SaaS start-ups to establish marketing functions from the ground up.
Grew pipeline at high-growth companies by 120%
Grew revenue an incremental $54M while reducing expenses by $45M
Reduced marketing expenses by 30% by transforming the GTM approach
Marketing Strategy & Execution
Compelling Storytelling & Content Strategy
Demand Generation & Pipeline Acceleration
GTM Strategy
Operational Excellence
Marketing Analytics & Measurement
AI/Technology Expertise
NYU Stern School of Business
Master of Business Administration (MBA), Marketing/Organizational Behavior
Rutgers University - Newark
Bachelor of Science (BS), Business/Commerce
Activities and societies: Beta Gamma Sigma, Alpha Mu Alpha
Increased revenue by $54M while decreasing expenses by $45M
Improved Productivity by 9% while reducing costs by 6%
Globalized the marketing function to centralize planning, budgeting, and execution.
Created and executed a marketing strategy for small business group, attaining 5:1 ROI
.
Exceeded pipeline targets by 120%
Created a measurement system to streamline & reduce market
expenses by 30%
Installed pre-sales motion to increase lead effectiveness by 25%
Drove 6500 leads with a 3.2% conversion leverage AI & predictive modeling
Increased sales incrementally by $10M by connecting marketing and sales efforts
Produced 30% net new product growth by interlocking sales & product with a marketing strategy to align with overall growth targets
"Jean is an incredible leader and revenue executive. She brings a unique mix of sales, operational, and digital skills, as well as a rare mix of EQ and IQ, which helps her generate exciting revenue results and support large teams at scale. Her understanding of what is needed to support a Fortune 100 sales organization and enable it to succeed in the new paradigm we find ourselves in is unparalleled. She has tremendous partnering skills and is someone I am proud to call my friend."
"Jean led the Sales Enablement organization for me for ADP's global distribution. At the time we were centralizing a siloed go-to-market and infusing best practices that can only come on the other side of standardization and scale. Jean's creativity, thought leadership, and process-oriented nature made a difficult transformation possible. Also, thanks to her ability to partner, the change had an immediate impact on productivity."
"I have had the pleasure of working with Jean for many years. Jean has a tireless work ethic coupled with unparalleled thought leadership. Jean has always impressed me with her ability to take complicated processes and simplify them in a way that yields short-term results and sets the company up for long-term success. I have always appreciated all Jean offers to an organization and would welcome working with her in any capacity. "
Jean Olivieri Marketing
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